Photography by: Christopher Franklin
Born to Lori and Orlando Sr. in the city of San Angelo, TX in 1989, Orlando Jr, later to be known artistically as GOJonesJr, was introduced to music at an remarkably early age. Being an only child with no friends around and most of his family in Mississippi, the only true friend Orlando had since early on was music. As early as the age of 5, Orlando began to show his love for music by always gravitating towards the adults of his family whenever music was played. At the tender age of 6, the first full song he memorized was "You Make Me Wanna" by Usher. Not knowing what it was that he was singing, but doing it ever so passionately, Orlando received his first lesson in the importance of lyrics from his mother. After chastising him for raiding her music collection, she warned him of the powerful effects of words and that they should always be used wisely.
As a youngster Orlando moved from Texas to Mississippi to be closer to family, but where there was music, there was Orlando. Being raised in Faith Christian Center of Vicksburg, MS , music became more than just something he liked. It became life as he knew it. Orlando would often be the most vocal when it came to singing songs amongst the other children. It wasn't until the age of 13 that he would get to prove that he could do more than just sing louder than his peers.
Upon entering high school in 2004, Orlando joined a Christian hip-hop group known as the ChristKnights formed by his older cousin Walter Jr. At this point in life, Orlando looked to Walter as the "big brother" he never had, and it was because of him Orlando began his musical pursuit as "Mr. Magic". As the youngest person in the group, there was an unspoken expectation for Orlando to keep up with the pace of the group in the aspects of lyrical content, performance stamina, and more. It would soon become clear that age played no factor in measuring his capabilities as a young artist. With time and consistent delivery of top notch performances, quality lyrics, and undeniable stage presence, Orlando soon found himself included on more tracks, involved in more performances, and establishing his own identity within the group. After numerous performance across the state of Mississippi and publish one album, the ChristKnights disbanded in 2006; however, the show went on for "Mr. Magic". He continued to write songs and perform locally under this moniker throughout his graduation from Warren Central High School in 2008.
Upon enrolling in college at The University of Southern Mississippi, and in an effort to reinvent himself artistically, the name "Mr. Magic" was dropped and the new musical journey of "O. Jones, Jr." began. O's first major performance as an undergrad came in February 2009 at an event held by the first organization he joined on Southern Miss's campus CHAOS (Collective Hip-Hop, An Artistically Original Society) called Chocolate and Candlelight. It was here that he began to make his name as an artist in community.
After diligently working, pushing his artistic envelope, and honing his craft, two years (February 2011) later O made his solo debut release with a mixtape titled Entering The O-Zone. Two months after this release, O had his first song to reach mainstream radio on Hattiesburg's WZLD 106.3 accompanied by an artist spotlight interview with DJ Big Daddy. The radio interview catapulted O into the local spotlight and established him as a force in the artist community.
Fast forward to 2019, O’s most recent release The Peer Pressure Project, charted on six Billboard charts! This feat has had him constantly traveling and performing at places like SXSW, the A3C Festival, and so much more!